Hispanic Immigrant in United States has always
been a problem; however, Pizza Patron starts accepting people to use pesos with
dollars and credit card to purchase pizza. The head of Pizza Patron wants to
give convenience to consumers who possess pesos. And from my point of view, I
think the idea of pizza for pesos relate to utility because this economic
strategy might attract consumers who accept or like Hispanic culture;
conversely, it might also distract to consumers who does not have inclination
to Hispanic culture. According to the video, we can see that many consumers are
complaining that Pizza Patron accept pesos, because accepting pesos in American
can undermine American culture. Illegal immigrant has already been a problem;
therefore, this acceptance might just escalate the problem. Exchange rate is
considered as another serious problem. By exchanging dollars from USD to Pesos,
supplier and consumer will eventually cause a gap between accuracy and fairness
of exchange rate. In other words, using different currency might make the
trading more intricate or cause unnecessary problem. Why illegal immigration is
such a big concern? Statistically, nowadays there are 800 billions dollars in
Hispanic market, which means American’s jobs are being undermined by this
immigration.
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