Topic 10: Consumer Preference and Utility

In this contemporary society, sellers have been using different attractive and intelligent strategies in order to get consumers’ attention. For instance, nowadays teenagers from age 12 to 24 have tendency to buy products Skechers not only because it’s fashionable but also because it’s comfortable. Using advertising in magazine, Skechers Company is trying to promote its products by passing down information from one to another. In order to be the most competitive, Skechers Company has been inventing creative product such as roller blades, and leather boots. Creativity is essential in contemporary market, especially for teenagers. Skechers had located many stores in New York and Los Angeles, where are considered as one of the most popular and famous cities. In such urban area, Skechers believe they will receive more consumers. Skechers’ strategy was successful, because once it spreads out the popularity of its product, teenagers will tend to buy more not only because they become permanent consumers but also because their friends affect them to buy. Personally, I have high utility on Apple products. Actually, I think many people have high utility on Apple products. Apple Company has been innovatively created many new electronic products, which are both more useful and stylish than other products. For the products that I have low utility but other might have higher are scissors for cutting hair. One of the most expensive scissor can cost as much as iPhone.